How to keep your standards high in the fitness industry
As a director of a fitness training company, ensuring our courses meet industry benchmarks is crucial. At YBFIT Training, we prioritise excellence and maintaining high standard in the fitness industry/ But how can you, as a fitness professional, consistently uphold these standards?
With over two decades of diverse experience in the fitness industry, including roles as a personal trainer and fitness manager, I’ve distilled essential strategies to help you maintain excellence in your fitness career.
Client feedback
Testimonials and word of mouth can be the best forms of advertising if you’re starting out in the fitness industry. However, they can equally be used as a benchmarking tool for your classes or PT sessions. Offer anonymous feedback forms after a block of sessions to get some really honest opinions from your clients. Also do take it on board after all it’s the clients perception we are look for in order to give them the experience they expect and want…
Vary your routines
It’s easy to think that if clients keep coming back and the numbers are good for your group exercise classes, then why fix it if it isn’t broken. People are enjoying it, obviously, and you’ve probably spent a good amount of time creating a session or routine that you believe really works. The fact is, though, people get bored very easily these days so make sure that you keep challenging your clients with new workouts and routines so they progress and also keep them entertained with your sparkling personality, new playlists, or even some outdoor sessions to really shake things up.
Refresh or extend your knowledge
If you’ve been in the fitness industry for a while, it may be time to take a refresher course and do some cpd’s and make sure that any qualifications you have are still valid and up to date. You may also want to extend your knowledge of fitness by taking a course on a niche area of fitness – like pre and post-natal exercise, or exercise referral. Continual learning is a must in the fitness industry because it’s an ever-changing industry so there is always room to improve.
Keep an eye on the external business environment
Make sure to stay up to date on news in the health and fitness world. Not only is it important for you to stay clued up on the latest fitness trends and advances for your client’s benefit, it will also allow you to start offering services to fit in with those trends so that you can profit from the growing interest in that area.
Network
It’s always helpful to keep contacts in the fitness industry. Not only to keep an eye on what your competitors are offering, but also for the chance to collaborate with other fitness professionals and gain a new audience from that. Don’t operate in a bubble – make time to network with contacts in the fitness industry. Remember it’s always good to hang out with like minded people too 🙂
In the dynamic fitness industry, success isn’t guaranteed, but with passion, top-tier qualifications, and a commitment to excellence, failure becomes unlikely.
Ready to take your fitness career to new heights? Explore our range of qualifications and embark on a journey towards success HERE
Thanks for reading – Claire x
