Our Top Marketing Tips for a Fitness Professional
- Utilise Social Media – The obvious ones are Facebook, Twitter and Instagram but there are so many more… Get your self a business page or account o these sites and you’ll find this is the best way to reach people especially if you are on a budget. It doesn’t have to be hard or too time consuming keeping on top of them all as they can often be linked. Also using Hoot suite is a great way to plan and schedule posts in advance across your social media sites. Use the # for keywords through twitter to reach more people, try Facebook ads (careful of their strict guidelines here though…) to increase likes and traffic to your website…
- Speak at Local Events – Become the go to expert in your area, get known in your local community for what you do. Ultimately you want people to think of you when they think about fitness, personal training and lifestyle management.
- Create a Referral System – Build a relationship with local professionals in your field. So think of physiotherapists, Osteopaths, Chiropractors all their patients will eventually get to the stage where they can manage their symptoms or feel they are ‘fixed’ but will need to maintain some sort of exercise regime in order to stay healthy and injury free. They could be your future clients…
- Approach People – If you work in a gym then talk to people, it’s that simple… I always used to say to people when I was working in a gym ‘this is the best job, you get paid to talk to people all day!” So do it approach people new or old members, ask them what they want to achieve, offer free consultations and most of all listen to what they might potentially want from you! There’s nothing worse than someone trying to tell the trainer what they want and then trainer not listening and doing what they think the clients needs anyway! Remember they will know their own body better than you do! And most of all they are your future so listen, advise, implement and achieve together…
- Offer a Buddy System or Bring a Friend deal – Most people are more comfortable training with someone or in a group then the focus is not completely on them and maybe less intimidating. Also more cost effective for them but a better hourly rate for you…Win Win!
